{"id":15048,"date":"2022-01-04T14:53:20","date_gmt":"2022-01-04T14:53:20","guid":{"rendered":"https:\/\/shoffi.app\/?p=15048"},"modified":"2022-01-11T05:55:54","modified_gmt":"2022-01-11T05:55:54","slug":"5-customer-acquisition-channels-for-shopify-apps-pros-vs-cons","status":"publish","type":"post","link":"https:\/\/shoffi.app\/blog\/5-customer-acquisition-channels-for-shopify-apps-pros-vs-cons\/","title":{"rendered":"5 Customer acquisition channels for Shopify apps: Pros vs. Cons"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15048\" class=\"elementor elementor-15048\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-707a939 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"707a939\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-610ba90\" data-id=\"610ba90\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5acb349 elementor-widget elementor-widget-text-editor\" data-id=\"5acb349\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2>Shopify App Store<\/h2><p>Most Shopify apps, especially small and medium-sized ones, <strong>rely on this channel<\/strong>.<br \/>The users who visit your listing page have a strong buying intent &#8211; they have a Shopify store and are looking for a specific solution.<\/p><p>If your app came up in a high place on the search and addresses this problem, you have a very high chance of getting an install.<\/p><p>The bad news is that <strong>it&#8217;s not getting any easier out there<\/strong>.<br \/>More and more apps are competing on the exact keywords, and a few &#8220;giants&#8221; from every category, with a very high number of reviews, attract most traffic.<\/p><p>The latest changes to the app store are <strong>good news for small and medium-size apps<\/strong>, with the new &#8220;recommendations&#8221; section of similar apps at the bottom of the page. If Shopify&#8217;s algorithm would work as expected, you have a good chance to &#8220;steal back&#8221; some traffic from the big guys.<\/p><h5><span style=\"text-decoration: underline;\">Pros\/Cons:<\/span><\/h5><p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/2705.svg\" alt=\"\u2705\" \/> Free<br \/><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/2705.svg\" alt=\"\u2705\" \/> High conversion rate<br \/><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/274c.svg\" alt=\"\u274c\" \/> Slow progress<br \/><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/274c.svg\" alt=\"\u274c\" \/> Hard to rank high<\/p><h2>Content Marketing (Social\/SEO)<\/h2><p>While seeing results from organic traffic can take a while, it&#8217;s probably one of the most reliable acquisition channels for a Shopify app.<\/p><p>Whether it&#8217;s by writing a blog that adds value to your target audience (yup, you got us &#8211; we&#8217;re doing it right now) on your website or by posting relevant content on Twitter\/FB communities.<\/p><p>Organic reach by content is a <strong>very reliable channel<\/strong>, when you reach the point you&#8217;re highly ranked on search engines or when you have gained enough relevant followers and become an &#8220;expert&#8221; in the eyes of your followers.<\/p><h5><span style=\"text-decoration: underline;\">Pros\/Cons:<\/span><\/h5><p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/2705.svg\" alt=\"\u2705\" \/> Free<br \/><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/2705.svg\" alt=\"\u2705\" \/> Reliable<br \/><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/274c.svg\" alt=\"\u274c\" \/>Very slow progress<\/p><h2>Paid ads<\/h2><p>Let&#8217;s split this channel into two main groups: <strong>Pull and Push<\/strong>.<\/p><p>Push ads are buying media on platforms like Facebook\/Instagram\/GDN, and it&#8217;s the &#8220;easiest&#8221; way to reach new customers.<br \/>The more you spend, the more reach you have. <strong>But reach isn&#8217;t enough<\/strong>. The actual conversion rate is what we are after.<\/p><p>Push ads conversion rate is usually very low, as it&#8217;s not very easy to sell a very specific solution to someone who minds his own business, scrolling his Facebook feed. Those platforms are recommended mostly for remarketing campaigns.<\/p><p>Pull ads are ads that will be displayed to a user only after showing an intent, for example, Google Search ads or Shopify App Store ads.<br \/><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-style: var( --e-global-typography-text-font-style ); font-weight: var( --e-global-typography-text-font-weight ); text-transform: var( --e-global-typography-text-text-transform ); background-color: var( --e-global-color-6c3e59b );\">Pull ads have a <\/span><b style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-style: var( --e-global-typography-text-font-style ); text-transform: var( --e-global-typography-text-text-transform ); background-color: var( --e-global-color-6c3e59b );\">better conversion rate by nature. <\/b><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-style: var( --e-global-typography-text-font-style ); font-weight: var( --e-global-typography-text-font-weight ); text-transform: var( --e-global-typography-text-text-transform ); background-color: var( --e-global-color-6c3e59b );\">In<\/span><b style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-style: var( --e-global-typography-text-font-style ); text-transform: var( --e-global-typography-text-text-transform ); background-color: var( --e-global-color-6c3e59b );\">\u00a0<\/b><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-style: var( --e-global-typography-text-font-style ); font-weight: var( --e-global-typography-text-font-weight ); text-transform: var( --e-global-typography-text-text-transform ); background-color: var( --e-global-color-6c3e59b );\">the case of Shopify apps that generally provide a particular solution, those ads are much more recommended.<\/span><\/p><h5><span style=\"text-decoration: underline;\">Push ads Pros\/Cons:<\/span><\/h5><p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/2705.svg\" alt=\"\u2705\" \/> Scalable<br \/><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/2705.svg\" alt=\"\u2705\" \/> Quick reach<br \/><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/274c.svg\" alt=\"\u274c\" \/> Expensive<br \/><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/274c.svg\" alt=\"\u274c\" \/> Low conversion rate<\/p><h5><span style=\"text-decoration: underline;\">Pull ads Pros\/Cons:<\/span><\/h5><p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/2705.svg\" alt=\"\u2705\" \/> High conversion rate<br \/><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/274c.svg\" alt=\"\u274c\" \/>Not Scalable<br \/><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/274c.svg\" alt=\"\u274c\" \/> Expensive<\/p><h2>Partner\/affiliate program<\/h2><p>Yes, we&#8217;re an affiliate program platform. We&#8217;re biased, but let us explain.<\/p><p>Offering a partner program adds a unique value that no other channel can provide. It allows you to <strong>add partners to your own sales team<\/strong>, partners which Shopify merchants already <strong>know and trust<\/strong>.<\/p><p>When you offer an actual benefit (in the form of $ or better support), you are recruiting the most important partners in the Shopify ecosystem to join your side.<br \/>In addition, partners who recommend your app to their clients\/followers are much more due to making sure they are using your app correctly and for a longer time.<\/p><p>That will also help you <strong>reduce support tickets<\/strong> as your partners will be willing to install or explain how to use your apps in the best way.<\/p><p>Our platform, Shoffi, provides a complete affiliate system for Shopify apps and a marketplace, where affiliates can <strong>find your affiliate partner program<\/strong> and ask to join.<\/p><h5><span style=\"text-decoration: underline;\">Pros\/Cons:<\/span><\/h5><p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/2705.svg\" alt=\"\u2705\" \/> Scalable<br \/><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/2705.svg\" alt=\"\u2705\" \/> Highly trusted by merchants<br \/><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/2705.svg\" alt=\"\u2705\" \/> Reduce support tickets<br \/><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/2705.svg\" alt=\"\u2705\" \/> High-LTV customers<br \/><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/274c.svg\" alt=\"\u274c\" \/> Paying commissions to affiliates<\/p><h2>Word Of Mouth<\/h2><p>Similar to the affiliate program, a recommendation of one merchant to another has very high trust.<\/p><p>That kind of recommendation would mostly happen on social media communities such as <a href=\"https:\/\/www.reddit.com\/r\/shopify\/\" target=\"_blank\" rel=\"nofollow noopener\">Reddit r\/Shopify<\/a> or <a href=\"https:\/\/community.shopify.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Shopify community<\/a>, where merchants ask each other for advice.<\/p><p>Few things feel better than seeing a<strong> merchant you don&#8217;t know to recommend your app to another merchant<\/strong>. That&#8217;s when you know you are doing something right.<\/p><p>However, this channel is still a <strong>very small piece of the cake<\/strong>, and very hard to scale.<\/p><h5><span style=\"text-decoration: underline;\">Pros\/Cons:<\/span><\/h5><p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/2705.svg\" alt=\"\u2705\" \/> Free<br \/><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/2705.svg\" alt=\"\u2705\" \/> High-quality traffic<br \/><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/2705.svg\" alt=\"\u2705\" \/> Highly trusted by merchants<br \/><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/274c.svg\" alt=\"\u274c\" \/> Not Scalable<\/p><h2>Conclusion<\/h2><p>With different Pros\/Cons for each channel, it&#8217;s important to remember is that you can use them all. If you have the resources, you should invest in both long-term channels like SEO and, at the same time, get some instant traffic from paid ads.<br \/>If you&#8217;re more limited, we recommend choosing to invest in specific channels based on your <strong>capability and advantages\u00a0<\/strong>in it. Always remember that it&#8217;s better to use fewer channels and invest in them properly than trying to use all of them and end up with average results.<\/p><p>Your new potential customers are out there, go get them!\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>You probably already know the different acquisition channels for your Shopify app, but which ones are better for you?<\/p>\n","protected":false},"author":2,"featured_media":15061,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[15,16],"_links":{"self":[{"href":"https:\/\/shoffi.app\/wp-json\/wp\/v2\/posts\/15048"}],"collection":[{"href":"https:\/\/shoffi.app\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shoffi.app\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shoffi.app\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/shoffi.app\/wp-json\/wp\/v2\/comments?post=15048"}],"version-history":[{"count":131,"href":"https:\/\/shoffi.app\/wp-json\/wp\/v2\/posts\/15048\/revisions"}],"predecessor-version":[{"id":15698,"href":"https:\/\/shoffi.app\/wp-json\/wp\/v2\/posts\/15048\/revisions\/15698"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shoffi.app\/wp-json\/wp\/v2\/media\/15061"}],"wp:attachment":[{"href":"https:\/\/shoffi.app\/wp-json\/wp\/v2\/media?parent=15048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shoffi.app\/wp-json\/wp\/v2\/categories?post=15048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shoffi.app\/wp-json\/wp\/v2\/tags?post=15048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}