{"id":18247,"date":"2022-08-17T06:31:07","date_gmt":"2022-08-17T06:31:07","guid":{"rendered":"https:\/\/shoffi.app\/?p=18247"},"modified":"2022-08-17T07:28:01","modified_gmt":"2022-08-17T07:28:01","slug":"influencer-partnerships-for-shopify-apps","status":"publish","type":"post","link":"https:\/\/shoffi.app\/shopify-apps-playbook\/influencer-partnerships-for-shopify-apps\/","title":{"rendered":"Influencer partnerships for Shopify apps"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18247\" class=\"elementor elementor-18247\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e4d480 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9e4d480\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a653a1\" data-id=\"6a653a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2df445 elementor-author-box--layout-image-above elementor-author-box--align-center elementor-widget elementor-widget-author-box\" data-id=\"e2df445\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/shoffi.app\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/shoffi.app\/wp-content\/uploads\/2022\/08\/M-jCTDs9_400x400-300x300.jpg\" alt=\"Noah Tucker\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tNoah Tucker\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Founder & CEO of Social Snowball<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9d3d16 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a9d3d16\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon 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.elementor-divider__element{margin-right:0}.elementor-widget-divider--element-align-start .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-start .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-start .elementor-divider__element{margin-inline-start:0}.elementor-widget-divider--element-align-end .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-end .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-end .elementor-divider__element{margin-inline-end:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75751ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75751ae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25d6d16\" data-id=\"25d6d16\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5eeb0cc elementor-widget elementor-widget-text-editor\" data-id=\"5eeb0cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2 data-block-id=\"block-31febffd-f3b9-4307-b772-661dd4074c94\"><span class=\"ql-bg-yellow\">But first, why should your app partner with influencers? <\/span><\/h2><ol class=\"ql-rendered-list-container\" data-is-root=\"true\"><li class=\"ql-rendered-ordered-list\" data-block-id=\"block-84644abe-6ee5-4cb1-9275-71c6bd23cc68\">Traffic from the app store is unreliable<\/li><li class=\"ql-rendered-ordered-list\" data-block-id=\"block-012398bc-c282-4d34-8c80-529fca0c29c9\">Installs that come from the app store are often high churn<\/li><li class=\"ql-rendered-ordered-list\" data-block-id=\"block-0b785b44-e244-4d79-8bfd-f0ef486f3c2a\">Other growth methods are too expensive for smaller apps<\/li><li class=\"ql-rendered-ordered-list\" data-block-id=\"block-9f06040d-3b1e-404c-a46b-e175340e78c2\">Few apps are doing influencer partnerships &#8211; there is not a lot of competition<\/li><li class=\"ql-rendered-ordered-list\" data-block-id=\"block-2333ad7f-93b4-4b85-bdf6-00dfafd3ef49\">The amount of ecom founders and operators on TikTok, Youtube, and Twitter is growing insanely fast.<\/li><\/ol><p>\u00a0<\/p><p>Long story short: No matter what category your app is, if you&#8217;re bootstrapped or funded, or who your ICP is, influencers are worth investing in. When executed correctly, this can be an incredibly powerful growth channel for your app.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59b9af1 elementor-blockquote--skin-quotation elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"59b9af1\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.19.0 - 07-02-2024 *\/\n@charset \"UTF-8\";.entry-content blockquote.elementor-blockquote:not(.alignright):not(.alignleft),.entry-summary blockquote.elementor-blockquote{margin-right:0;margin-left:0}.elementor-widget-blockquote blockquote{margin:0;padding:0;outline:0;font-size:100%;vertical-align:baseline;background:transparent;quotes:none;border:0;font-style:normal;color:#3f444b}.elementor-widget-blockquote blockquote 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.elementor-blockquote__tweet-button svg{fill:#fff;height:1em;width:1em}.elementor-blockquote--button-skin-bubble.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button,.elementor-blockquote--button-skin-classic.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button{padding:0;width:2em;height:2em}.elementor-blockquote--button-skin-bubble.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button i,.elementor-blockquote--button-skin-classic.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button i{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%)}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button:before{content:\"\";border:.5em solid transparent;border-right-color:#1da1f2;position:absolute;left:-.8em;top:50%;transform:translateY(-50%) scaleY(.65);transition:.3s}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-left .elementor-blockquote__tweet-button:before{right:auto;left:-.8em;border-right-color:#1da1f2;border-left-color:transparent}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-left .elementor-blockquote__tweet-button:hover:before{border-right-color:#0967a0}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-right .elementor-blockquote__tweet-button:before{left:auto;right:-.8em;border-right-color:transparent;border-left-color:#1da1f2}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-right .elementor-blockquote__tweet-button:hover:before{border-left-color:#0967a0}.elementor-blockquote--skin-boxed .elementor-blockquote{background-color:#f9fafa;padding:30px}.elementor-blockquote--skin-border .elementor-blockquote{border-color:#f9fafa;border-left:7px #f9fafa;border-style:solid;padding-left:20px}.elementor-blockquote--skin-quotation .elementor-blockquote:before{content:\"\u201c\";font-size:100px;color:#f9fafa;font-family:Times New Roman,Times,serif;font-weight:900;line-height:1;display:block;height:.6em}.elementor-blockquote--skin-quotation .elementor-blockquote__content{margin-top:15px}.elementor-blockquote--align-left .elementor-blockquote__content{text-align:left}.elementor-blockquote--align-left .elementor-blockquote .e-q-footer{flex-direction:row}.elementor-blockquote--align-right .elementor-blockquote__content{text-align:right}.elementor-blockquote--align-right .elementor-blockquote .e-q-footer{flex-direction:row-reverse}.elementor-blockquote--align-center .elementor-blockquote{text-align:center}.elementor-blockquote--align-center .elementor-blockquote .e-q-footer,.elementor-blockquote--align-center .elementor-blockquote__author{display:block}.elementor-blockquote--align-center .elementor-blockquote__tweet-button{margin-right:auto;margin-left:auto}<\/style>\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tLong story short: No matter what category your app is, if you're bootstrapped or funded, or who your ICP is, influencers are worth investing in.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b72c1c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7b72c1c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1af153d elementor-widget elementor-widget-text-editor\" data-id=\"1af153d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 data-block-id=\"block-65d6d5af-2615-4116-83d0-0a8de0e7338b\"><span class=\"ql-bg-yellow\">How to structure a deal with influencers<\/span><\/h2><p>There are 3 ways we structure influencer deals:<\/p><ol class=\"ql-rendered-list-container\" data-is-root=\"true\"><li class=\"ql-rendered-ordered-list\" data-block-id=\"block-53ea47dc-1732-48e9-8984-738f0f1bebec\">Revenue share partnerships<\/li><li class=\"ql-rendered-ordered-list\" data-block-id=\"block-95685a03-a3c8-4e65-b629-7402b4d67def\">Pay to post<\/li><li class=\"ql-rendered-ordered-list\" data-block-id=\"block-bdcd1077-ef96-4235-b07c-2ff307cfd892\">Incremental based on performance.<br \/>\u00a0<\/li><\/ol><p>Let&#8217;s unpack all three.<\/p><p><strong>Rev share partnership: <\/strong><\/p><p>With this structure, you pay the influencer a % of the rev generated from referred users. This is great for bootstrappers or anyone on a budget. There&#8217;s no risk for you, but it also reduces the quality of influencers you can work with (usually).<\/p><p><strong>Pay to post: <\/strong><\/p><p>You pay the influencer a flat amount for a post. Plain and simple.<\/p><p><strong>Incremental based on performance: <\/strong><\/p><p>This one is crucial for TikTok partnerships You pay the influencer a small flat fee to post, and then pay more incrementally based on performance milestones.<\/p><p>For example: You pay $200 to post a TikTok, then another $500 if it hits 50k views, another $500 if it hits 100k view, etc. This both protects you and incentivizes the creator to make better content.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83f265b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"83f265b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5a9589 elementor-widget elementor-widget-text-editor\" data-id=\"b5a9589\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 data-block-id=\"block-23b889c0-d12c-4765-b3fd-661eb2fe0148\"><span class=\"ql-bg-yellow\">What platforms should I focus on?<\/span><\/h2><p>Depending on your ICP, you&#8217;ll want to focus more on certain platforms.<\/p><ul class=\"ql-rendered-list-container\" data-is-root=\"true\"><li class=\"ql-rendered-bullet-list\" data-block-id=\"block-95a8bfe6-8423-43de-899d-cea310f46556\">TikTok &#8211; Mostly smaller brands &amp; drop shippers<\/li><li class=\"ql-rendered-bullet-list\" data-block-id=\"block-41f7b1ef-270d-423f-a913-065bf9dbd6b3\">Twitter &#8211; Lots of bigger brands<\/li><li class=\"ql-rendered-bullet-list\" data-block-id=\"block-71ec7919-6b16-4c46-aba4-43a26990256a\">Youtube &#8211; Good mix of everyone<\/li><li class=\"ql-rendered-bullet-list\" data-block-id=\"block-767ee8de-b2e0-4383-a1d4-23f8caf91d96\">Private communities (Discord groups, courses, etc.) &#8211; Depends on the influencer<\/li><\/ul><p>In addition to the audience, different platforms are better for different objectives\/funnel stages:<\/p><ul class=\"ql-rendered-list-container\" data-is-root=\"true\"><li class=\"ql-rendered-bullet-list\" data-block-id=\"block-9209c344-09c8-43b7-9a5f-889454cdeb6c\">TikTok &#8211; mostly for awareness<\/li><li class=\"ql-rendered-bullet-list\" data-block-id=\"block-bcbf5487-c0f8-45bb-b1c1-bb568e30573d\">Twitter &#8211; mostly for awareness<\/li><li class=\"ql-rendered-bullet-list\" data-block-id=\"block-5ce3a9ba-e0e0-4b5f-9302-89e6f5d76a69\">Youtube &#8211; mostly for conversions<\/li><li class=\"ql-rendered-bullet-list\" data-block-id=\"block-6e70cddb-f2cf-4fde-a766-b084ca822141\">Private communities (Discord groups, courses, etc.) &#8211; conversions<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5bb333 elementor-blockquote--skin-quotation elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"f5bb333\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tDepending on your ICP, you'll want to focus more on certain platforms.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7969a4d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7969a4d\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e7952e elementor-widget elementor-widget-text-editor\" data-id=\"4e7952e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 data-block-id=\"block-e969d6bf-3f3b-4f37-9520-d1afeea97146\"><span class=\"ql-bg-yellow\">How do I find influencers?<\/span><\/h2><p>There are two main ways we find influencers:<\/p><ol class=\"ql-rendered-list-container\" data-is-root=\"true\"><li class=\"ql-rendered-ordered-list\" data-block-id=\"block-61fe1c8c-7edc-414c-9b8c-3bb2f5ce6a92\">For TikTok &#8211; Search for ecommerce related hashtags (#shopify, #ecommerce, #shopifyapps, etc. )and see creators that come up<\/li><li class=\"ql-rendered-ordered-list\" data-block-id=\"block-28830d9e-61aa-4065-a729-a4df923ff738\">For Youtube &#8211; Search for other Shopify apps that partner with influencers frequently and see what videos come up<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acf7b84 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"acf7b84\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-711f93f elementor-widget elementor-widget-text-editor\" data-id=\"711f93f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 data-block-id=\"block-571a6751-daca-4e85-bc76-5617cc4ce037\"><span class=\"ql-bg-yellow\">Content strategy<\/span><\/h2><p><strong>For Youtube:<\/strong><\/p><p>1. App review (for on the fence prospects\/ bottom of funnel)<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b703202 elementor-widget elementor-widget-video\" data-id=\"b703202\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=j2RFigPNWVw&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef93bfd elementor-widget elementor-widget-text-editor\" data-id=\"ef93bfd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>2. Solution to problem (more top of funnel but often converts)<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9c42d4 elementor-widget elementor-widget-video\" data-id=\"e9c42d4\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=W4rNusj0Vw4&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccee553 elementor-widget elementor-widget-text-editor\" data-id=\"ccee553\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>3. Case Study (highest performing, least targeted impressions, still usually converts well)<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fd05f4 elementor-widget elementor-widget-video\" data-id=\"9fd05f4\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=aDqO4wolAKU&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e54bfa5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e54bfa5\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c6750e elementor-widget elementor-widget-text-editor\" data-id=\"5c6750e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>For TikTok:<\/strong><\/p>\n<p>1. Showing impressive numbers<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a8b967 elementor-widget elementor-widget-html\" data-id=\"9a8b967\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@austinrabinecom\/video\/7063142851080637743\" data-video-id=\"7063142851080637743\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@austinrabinecom\" href=\"https:\/\/www.tiktok.com\/@austinrabinecom\" rel=\"nofollow noopener\">@austinrabinecom<\/a> <a title=\"question\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/question\" rel=\"nofollow noopener\">#question<\/a> from @austinrabinecom dmed from @jingle7523 you need a specialized accountant! <a title=\"ukdropshipping\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ukdropshipping\" rel=\"nofollow noopener\">#ukdropshipping<\/a> <a title=\"ukaccountant\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ukaccountant\" rel=\"nofollow noopener\">#ukaccountant<\/a> <a title=\"ukamazonfba\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ukamazonfba\" rel=\"nofollow noopener\">#ukamazonfba<\/a> <a title=\"ukecommerce\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ukecommerce\" rel=\"nofollow noopener\">#ukecommerce<\/a> <a target=\"_blank\" title=\"\u266c original sound - Austin Rabin - E-Commerce\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7063142799197178671\" rel=\"nofollow noopener\">\u266c original sound - Austin Rabin - E-Commerce<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-326ef3b elementor-widget elementor-widget-text-editor\" data-id=\"326ef3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>2. A unique value prop:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd9efe4 elementor-widget elementor-widget-html\" data-id=\"cd9efe4\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@lacadlifestyle\/video\/7080946169651760427\" data-video-id=\"7080946169651760427\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@lacadlifestyle\" href=\"https:\/\/www.tiktok.com\/@lacadlifestyle\" rel=\"nofollow noopener\">@lacadlifestyle<\/a> <p>How you can make money online by selling digital products<\/p> <a target=\"_blank\" title=\"\u266c original sound - Rene Lacad\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7080946126853163822\" rel=\"nofollow noopener\">\u266c original sound - Rene Lacad<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ebbda elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"38ebbda\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-880b3d9 elementor-widget elementor-widget-text-editor\" data-id=\"880b3d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 data-block-id=\"block-71cce547-78a7-42a1-b51c-613340a874df\"><span class=\"ql-bg-yellow\">In Conclusion<\/span><\/h2><p>Influencer partnerships is a great way to grow your Shopify app. Only relying on the app store for traffic and installs won&#8217;t cut it anymore, and with so few apps partnering with influencers, the opportunity is huge!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb06295 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"cb06295\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c2ec6c elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c2ec6c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f2b607\" data-id=\"3f2b607\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-635f9ba elementor-widget elementor-widget-heading\" data-id=\"635f9ba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Learn more about the author<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc06dfc elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"dc06dfc\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/shoffi.app\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/noatuck\" target=\"_blank\" rel=\"nofollow noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">@noatuck<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/apps.shopify.com\/social-snowball\" target=\"_blank\" rel=\"nofollow noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-external-link-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Social Snowball Shopify App<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Reach more and  better users for your Shopify app using the power of influencers partnerships<\/p>\n","protected":false},"author":2,"featured_media":18262,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"_links":{"self":[{"href":"https:\/\/shoffi.app\/wp-json\/wp\/v2\/posts\/18247"}],"collection":[{"href":"https:\/\/shoffi.app\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shoffi.app\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shoffi.app\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/shoffi.app\/wp-json\/wp\/v2\/comments?post=18247"}],"version-history":[{"count":28,"href":"https:\/\/shoffi.app\/wp-json\/wp\/v2\/posts\/18247\/revisions"}],"predecessor-version":[{"id":18277,"href":"https:\/\/shoffi.app\/wp-json\/wp\/v2\/posts\/18247\/revisions\/18277"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shoffi.app\/wp-json\/wp\/v2\/media\/18262"}],"wp:attachment":[{"href":"https:\/\/shoffi.app\/wp-json\/wp\/v2\/media?parent=18247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shoffi.app\/wp-json\/wp\/v2\/categories?post=18247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shoffi.app\/wp-json\/wp\/v2\/tags?post=18247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}