How EmailWiz moved to Shoffi in one day and found more affiliates than expected

EmailWiz is a Shopify email marketing app, that helps merchants build email flows, win back abandoned carts, run campaigns, and generally grow their store without doing everything by hand. And like a lot of app teams, they figured affiliates could be a real growth channel, not just a nice-to-have.

They already had a partner program running. It worked, but it wasn’t exactly fun to manage, and it felt a bit disconnected from the rest of the Shopify world they live in every day. So they decided to move it to Shoffi. The interesting part isn’t that they switched, it’s how fast it happened and what they got on the other side.

A same-day move

Let’s be honest: moving an affiliate program sounds like a pain. You’ve got affiliates, referral links, program settings, tracking, payouts, and the quiet fear that something will break the moment you flip the switch. Most teams put it off for exactly that reason.

For EmailWiz it turned out to be way less dramatic. We helped migrate the program and got everything set up the same day, without making them pause the whole thing while we did it. That mattered to them. They didn’t want to freeze their program for a week just to change tools, they wanted a clean setup, someone to lean on when a question came up, and something ready to keep growing from day one. The migration, the setup, the little fiddly details in between, that all got handled together.

More than just tracking

Here’s where it got more interesting, though. The real value showed up after the move.

EmailWiz wasn’t only using Shoffi to keep their existing affiliates organized. The app also became visible to Shoffi’s affiliate network, which means more people could actually find the program, apply to it, and start promoting the app. And the response was bigger than they expected, including some genuinely high-quality partners and a few top Shopify agencies.

“We were exposed to more affiliates than expected. Some of them were very high quality, including top Shopify agencies.”

— Guy Enosh, Founder of EmailWiz

Why this actually matters

If you run a Shopify app, you already know not every affiliate is created equal. The partners who really move the needle are usually the ones who already get Shopify merchants, they work with ecommerce brands, they understand what a store owner is actually struggling with, and they can explain why an app is worth installing.

That’s the whole reason affiliate quality beats affiliate quantity. A great affiliate does a lot more than drop a link somewhere, they recommend your app in the right moment, to the right merchant, in a way that builds trust. That kind of recommendation is hard to buy, and it’s exactly the door Shoffi helped EmailWiz open.

What EmailWiz walked away with

Put simply, here’s what the move gave them:

• a same-day migration, no downtime
• hands-on help moving and setting the program up
• real support when questions came up
• exposure to more affiliates than they expected
• high-quality affiliate applications, not just a lot of them
• access to top Shopify agencies

The takeaway

EmailWiz didn’t switch to Shoffi for the sake of switching. They wanted a simpler way to run and grow their affiliate program, and that’s pretty much what they got. The setup was done in a day, the support made the whole thing painless, and the part that surprised them most was the exposure.

Because in the end they got something more useful than yet another tracking dashboard, they got a new way to get recommended inside the Shopify ecosystem by people merchants already trust. And that’s the kind of growth that tends to keep paying off.